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KELLER WILLIAMS DONE YOUR WAY.

We're in the midst of a truly special time in real estate. Disruptions and distractions are coming from all over. Large technology companies are working to reach consumers directly, bypassing the agent. Brokerages are buying all sorts of technology to impress their agents.  There's never been a time in our industry with more shiny objects to chase.

We believe that the real estate agent isn't going anywhere, and that the brokerage of the future will exist by equipping its agents with the skills, leadership, tools, and data necessary to navigate an ever-changing, ultra-competitive market. The challenge is this: all agents need something different. Too many companies and too many brilliant people have attempted to envision the best way to do business and then invite people to embrace their vision, only to serve the small fraction of the market that fully agrees and aligns with them. 

Our mission is to be a champion for multiple paths to success in real estate. In KW My Way, agents have the ability to choose the services, support, tools and partners that are most important to them in that moment, with the freedom to start, stop, or change service at any time...and only pay for what they need. There have been firms that charge very little and provide very little; there are firms that provide a lot and charge a lot for all of it; this model is the first of its kind in that agents now have a multiverse of options in between All and Nothing.

We're basically the Chipotle of real estate brokerage.

YOUR BUSINESS IS YOUR BUSINESS.

We know how hard you work to build your database and your business. It's yours. When you build with us, you're not building anything for us. Your database and leads are always yours.

WE HAVE POWER AS A GROUP.

Agents have limited buying power as individuals or even as teams. Most vendors reserve their best pricing models for large brokerages. We've got one of those, and we'll be passing on the savings to you wherever possible.

PART-TIME HELP ON DEMAND.

Growing past the point of being a productive solo agent is really hard. You may be ready for help, but not full-time help. Our model allows you to pay for the help you get, when you get it - so you can get help sooner and for less.

ONE SIZE DOES NOT FIT ALL.

We're not here to teach you how to be a successful real estate agent. You could call any agent who sells more than you do, ask them what they do, and just copy that. But it won't work because it's not you. Our job is to help you to discover how you can be the best YOU and the most successful in this business.